I’m so A.D.D. I’m actually editing now when I thought about bringing this up.
Back in the day it use to be a pain in the ass to get a Youtube partnership. Now however it’s quite easy, the only reason it’s not default when having a Youtube account is because 100 videos of a guy smoking in front of a camera is a joke and doesn’t look good for them. (yea there is a guy who just uploads videos of him smoking for 10 mins, uploads 40 videos a week)
I’ve been a partner for several years since I did Second Life videos. I only more recently got hardcore into Youtube within the past year making videos. Well now that you’re a partner some doors open up for you, contracts. There are several levels of Youtube partnerships. And another one gives people permission to monetize money from your videos. This means your Youtube account is now connected to theirs directly. And Google Youtube checks are sent to them instead of you. Now it’s this 3rd party that is paying you instead. Examples of this are Machinima.com, Game Station, IGN, and many others including Curse who just got theirs last week.
This can be very good, or very bad depending on your contract, and there are pro’s and cons to everything. Example: It’s public information that Machinima pays 3$ per 1K views on videos of yours that they upload. But they also takes a % of your Youtube revenue instead of paying you the 100% back. However they’ve also been doing it for years and can get your videos a massive amount of hits with their large subscriber base. And they also tend to upload any video they can get their hands on. Other places however pay you 100% revenue and 5$ per 1k views on videos they re upload. However may not be as popular but get you lower numbers, but may be more respected because they always upload quality content. (I am talking about no one company specifically)
These are all options that can open up for you. Because Youtube is handing out so many partnerships. All these 3rd parties are trying to own your content and buy it from you. Some want to give you less Youtube revenue but give more on their uploads. And others vice versa. Always look at the pro’s and cons and do your research when it comes to giving up permission to your hard work.